Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Among marketing firms in the Atlanta area, Ground Work Agency is a relative newcomer that stands out for its dual mission of helping clients grow, while helping its own staff hone their professional ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...