Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Among marketing firms in the Atlanta area, Ground Work Agency is a relative newcomer that stands out for its dual mission of helping clients grow, while helping its own staff hone their professional ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Research could improve single-atom catalyst design‘It’s absolutely a landmark paper,’ agrees solid-state NMR spectroscopist Rob Schurko at Florida State University. He says the work’s roots lie in the ...

NEERAJ PAPER MARKETING LTD - Outcome Of Board Meeting - Rediff MoneyWiz, the personal finance service from Rediff.com equips the user with tools and information in the form of graphs, charts, expert ...

NEERAJ PAPER MARKETING LTD - Appointment Of Internal Auditor Of The Company - Rediff MoneyWiz, the personal finance service from Rediff.com equips the user with tools and information in the form of ...

Since Coleman (1966), many have questioned whether school spending affects student outcomes. The school finance reforms that began in the early 1970s and accelerated in the 1980s caused some of the ...

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing ...