Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and ...

The value equation is a binary one. Your customers are either getting value, or they’re not.

The competitiveness of the business ecosystem is exponentially increasing nowadays. Cutthroat competition is being observed by the business leaders to retain the customers and to optimize the customer ...

After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

How should investors look at DraftKings? Read more on the discrepancy in outlooks among Wall Street analysts and everyday investors.

Gillian Hepburn 19 June 2025 Following the implementation of Consumer Duty, the price and value outcome has been identified as the most challenging for advisers.

Infosys Aster™marketing suite and Adobe launch joint offering to enable global brands and marketers to unify customer experience at scale, personalize content to catalyze growth and streamline ...

Value averaging is an investing strategy that works like dollar-cost averaging but differs in its approach to the amount of each monthly contribution.