Mountain Dew, which has been going by "Mtn Dew" since 2009, is refreshing its entire brand identity by revisiting its past — and once again going by its full name. Here's what's changing.

While flat design and sans serif wordmarks have dominated previous years, we're officially in the era of the retro logo. Brands left, right and centre have been taking a leaf out of their own ...

Mountain Dew revealed their “new visual identity” on Tuesday — including dropping the “MTN” abbreviation it took on in 2009 and bringing back the full “Mountain” to the brand name.

Rib Mtn logo options (WSAW). As of Friday afternoon, the design featuring an orange mountain and black font (Option 1 in the photo) has taken the lead in the voting process.

The new Utah Jazz look pays homage to the iconic 90s mountain logo and colors. FOX 13 News sat down with the man behind that iconic look to learn about his creative process.

New packaging for the chocolate bar includes its founder’s signature, a new typeface, a more generic mountain and will read ‘established in Switzerland’ rather than ‘of Switzerland ...