“This Premium Access pilot fits into the overall strategy of building loyalty ... means that customers who are used to fine dining can get a free shot at skipping the line for an exclusive ...

Everyone knows customer loyalty is essential; however, few know where to begin. ESTHER LIGTHART takes a fresh look at the importance of customer loyalty.

But pre-orders aren’t open to just anyone—retailers are limiting them to loyal customers. This has sparked a mix of excitement and frustration among gamers. Here is what’s going on.

This is possible through the McDonald’s app - a universal benefit for loyal customers, offering access to exclusive perks, deals, coupons and exclusive menu items. In this case, app users will ...