Situational factors influencing customers are external factors usually outside of the control of marketers, ... Much like the purpose of a purchase, timing also can influence consumer behavior.

Consumer behavior is influenced by a whole host of internal and external factors that impact the critical consumer decision making process that ultimately results in the purchase of your product ...

How Consumer Behavior Influences an Organization. To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy.

Inflation Influences Purchase Motivation. The economic downturn has created uncertainty. In the wake of a weakening dollar—the recent consumer price index report reveals a 7.7% increase year ...

As a result, consumer behavior is also shifting towards supporting brands that prioritize sustainable practices. In this article, we will explore 7 ways in which CPG sustainability influences ...

Dominant firms have rapidly set up embedded behavioural insights units or contracted external behavioural consultants to better influence consumer behaviour. A behavioural lens is imperative for ...