How Can The Color Wheel Influence Our Makeup Choices? Creating makeup looks: Not every makeup look needs to utilize color theory, but the color wheel can certainly come in handy.

The "high-contrast makeup theory." The high-contrast makeup trend maps out how to enhance your natural features using a customizable contrast filter to create a soft, glowy glam.

The lip color that makes your teeth look whiter and this simple color theory trick creates the illusion of brighter teeth without expensive treatments.

With its skin-loving formula, thoughtful shade range, and makeup-artist-approved finish, Jones Road’s Everyday Mineral ...

Makeup artist Elena Rachitskaya shared a surprising way to change your lipstick shade. Her understanding of color theory meant she used a blue eye shadow to deepen the bright tone.

From neutralizing redness to camouflaging dark circles, we asked makeup artists to share their top tips and products for mastering color-correcting makeup.

Color theory for male politicians: Am I a gold, copper or bronze? The 2024 presidential election season has given us an eyeful of the glorious highs and perilous lows of men’s makeup.

We rounded up the 30 best eyeshadow palettes, from glitter to matte, to shop in 2022, along with some tips from professional makeup artist Alana Wright.

The contrast theory offers a refreshing starting point for those looking to shake things up or those new to makeup—it's not a strict guideline but rather a playful exploration of beauty.

The appeal remains the same—carefully analyze your skin tone, hair, and eye color, figure out what your “season” is, and pretty soon you will be able to rush out and buy the perfect makeup ...