Creating makeup looks: Not every makeup look needs to utilize color theory, but the color wheel can certainly come in handy. "When you want to create a dynamic look that is more subtle, the color ...

There's a lot of grey area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face shape and eye color—but the only real rule is that makeup is ...

Celebrity makeup artist Tina Turnbow picked the best shadows and liners to make your blue eyes pop. Below, shop warm metals and rich browns that are perfect for your baby blues.

Best Drugstore Eyeshadow Palettes “Color theory is helpful to make eye color pop in their own unique way,” Alana Wright, celebrity makeup artist, told the Post.

As makeup trends continuously circulate on TikTok, the contrast makeup theory offers a refreshing and individualized approach to beauty. By focusing on the unique interplay between hair, skin, and ...

Makeup artist Elena Rachitskaya shared a surprising way to change your lipstick shade. Her understanding of color theory meant she used a blue eye shadow to deepen the bright tone.

What is color-correcting makeup? “Color-correcting with makeup begins with color theory,” explains Elisa Flowers, a makeup artist based in New York City. “It starts with the rainbow color ...

A pair of makeup-loving TikTokers put a lipstick to the test, showing how color theory explains why the tint appears as different colors on dissimilar skin tones. TikTok/makeupbymonicaa A pair of ...

The best finishing touch to a going-out outfit is a bold smoky eye. To help you achieve the look, we spoke to two celebrity makeup artists for the tips to achieve the perfect smoky eye.