Here's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy. Facebook is the most-used social media platform in the world. It boasts 2.96 ...

In 2023, I said that creator-led content marketing would shape the future of search. Two years later, that future has arrived – faster and more broadly than expected. In the past year alone ...

With Facebook’s in-depth audience insights, you can “segment your followers by location, gender, interests and more so you can fine-tune content,” notes Tom Wells at Marketing Scoop.

When a brand like Carls Jr. launches a product at this year’s Super Bowl, and goes with a creator spokesperson (i.e., Alix Earle’s hangover burger) over a traditional celebrity, it’s worth ...

The creator economy, a sprawling industry worth $150 billion and projected to reach $500 billion by 2030, is not just an evolution of influencer culture but a response to changing audience ...

Meta has added some new elements to its Marketing API, its connector that enables third party platforms to facilitate Meta ad management, with a focus on providing more tools to enable creator ...

Why we care. B2B buying decisions increasingly hinge on trust and authenticity. Creator content that is personal and relatable cuts through the noise – becoming the modern word-of-mouth.

Several content creators, talent management agencies, and communications consultancies in Southeast Asia have joined forces to establish the Creators Association of Southeast Asia (CASA), an ...

She currently manages Hotville’s social media and says that content creator services start at $1,000, which she finds too high for independent restaurants. “Most mom-and-pop businesses don’t ...

Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory. Creators and influencers ...

LOS ANGELES--(BUSINESS WIRE)--Pearpop, the creator marketing company that enables brands to discover and activate creators for social media campaigns, today launched PAIR, its new AI-powered ...