Reilly Newman, brand strategist at Motif Brands; interviewed, February 2025 Jaclyn Hesse, co-founder of the branding firm Taillight ; interviewed, February 2025 New York Times .

Jaguar has debuted new logos and graphic designs, preparing to relaunch itself as an exclusive, high-priced luxury EV brand that competes in the league of Rolls-Royce and Bentley.; A new "leaper ...

Think you know your favourite brand logos? Look closer. Much closer. Because what you see on the surface is just the beginning. At first glance, they may seem like simple designs, but many of them ...

Walmart has updated its logo for the first time in 20 years — and the internet has some thoughts. The retailer describes the new look as "a comprehensive brand refresh that reflects its evolution." ...

Longines Longines. Longines proudly refers to itself as “the brand with the winged hourglass logo.” Registered in 1889, it’s said to be the oldest of its kind still in use in its largely original form ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Other brand logos clearly show what the company does, which helps consumers understand what you can do for them immediately. Swirl frozen yogurt has a little swirl of yogurt as its logo.

The UB academic brand uses several important marks, including our logo. Each has a specific role in representing the university. On this page: University Brand Marks . Primary Academic Mark (Logo) Our ...