To figure out precisely what a golf club fitting is and how it works, I made an appointment at the PXG store in Orange County, where I was fit for a new set, from driver to putter.

Which brings us to Tim’s second chart: Now that your clubs are fit perfectly to you, a clubface that’s pointing two degrees left or right will send the ball 10 yards offline in that direction.

As more retailers eschew brick and mortar stores to focus on e-commerce, Club Champion has flipped the script to become one of the fastest-growing companies in the the golf industry.

The folks at MyGolfSpy say they’ve cracked the golf-fitting genome, figuring out a way to properly fit a player for a club without having them take a swing or even leave their couch. Golf ...

The most popular club fitting is for the driver. For that club, an appointment will last about an hour. “The shaft to us is ...

Golf isn't an industry free of the cheeky gimmicks. If you spend enough time watching tv, reading magazines, and scrolling social media, you probably know what I'm talking about.