Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes designed from scratch, even bespoke corporate fonts are often modified ...

The Cadillac Lyriq is replete with interesting little details that reflect its unique positioning, including a Caddy brand logo and font on the front windows.

These 10 companies should turn back the clock to a time before brands started draining the personalities from their logos to fit the digital age.

Walmart logo redesign: See the retailer's updated brand look The "brand refresh" of Walmart's identity includes some nods to its past.

Jaguar Land Rover has revealed a new logo for its Range Rover brand, the first redesign since 1970, ahead of launching its ...

Designing custom fonts based on a brand’s logo has become something of a flex for companies like WK Kellogg Co and T.J. Maxx, and it makes sense. Take one of a brand’s best-known assets and ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the new look as “a comprehensive brand refresh that reflects its ...