Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

Recruiter and résumé writer Sam Struan advices his clients not to worry about fitting their job experiences onto just one ...

Clarity and consistency should always be in full synchronization with the content when it comes to your brand’s identity, voice and messaging.

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, ...

Federal judges routinely deal with some of the worst human behavior, presiding over cases that might include murder, bank ...

VO/D has been developing celebrity brands. It started with freeze-dried candy before moving into the protein and supplements ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary. The company unveiled Tuesday a modernized logo ...

Meanwhile, the team will maintain sets of alternate uniforms. The royal blue jersey worn at home during the past two-plus ...