Walmart to Update Branding with Focus on New Technology
Walmart highlighted technology in its announcement about the new brand, featuring a package-delivering drone and calling itself "people-led, tech-powered." In October, the retailer unveiled its plan ...
Walmart is getting its first logo ‘refresh’ in 17 years—and its marketing chief explains why
Walmart is known not for making rash, sudden, bold moves. Rather, its M.O. is to deliberate on big changes it makes, a ...
Marketing Dive3h
How Walmart’s latest brand refresh reinforces bigger digital ambitions
The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...
Twisted Sifter on MSN19h
‘You can’t make this up.’ – Walmart Shopper Shows That Black Friday Was A Bust
She recorded the video while strolling through what appears to be a vacant Walmart with pallets and shelves that are full ...