The world of F1 has sky rocketed to unimaginable heights in the last few years with more eyes on the sport than ever before.

Laurent Mekies, the boss of sister team Racing Bulls, will replace Horner, who has been with the team since its inception in ...

A BMJ investigation finds more than 90 deals between brands of food or drink that is high in fat, salt, or sugar and sporting entities, amid concerns over such sponsorship’s impact on the UK’s obesity ...

The Austrian Grand Prix is set to stay on the Formula 1 schedule until 2041 after a long-term extension for the race at the Red Bull Ring. Austria already had a contract through 2030, agreed two ...

Formula 1 opens the doors to ‘F1 75 Years in Motion’ – turning the Selfridges Corner Shop at the iconic Oxford Street location into a homage to F1’s impact on fashion, innovation and culture. Open ...

Moët & Chandon is a sponsor of the U.S. Open tennis tournament. In 2024, the brand placed bottles of its champagne where the winner, Aryna Sabalenka, would see it after her victory. Ms. Sabalenka ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Tommy Hilfiger logo placement will grace technical gear such as the driver's suit, helmet and race car for the new Cadillac Formula 1 team, which was created by TWG Motorsports and General Motors.

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire ...

PepsiCo announces a groundbreaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year commitment. This partnership unites the world's fastest growing sport with three of ...

South Africa, 09 May 2025, the LEGO Group and Formula 1 unveiled 10, fully drivable, LEGO big build F1 cars, representing every team on the grid, which were driven by the top drivers in the world ...