Earlier this week, the Financial Times reported that Apple was in active negotiations to acquire the streaming rights for ...

McLaren's MP4/4 is a true icon of the sport, and not only because of the fearsome driver line-up of Ayrton Senna and Alain ...

Formula E is set to extend an exclusive deal with motorsport's world governing body that will ensure it remains the only all-electric racing series sanctioned by the FIA for decades to come.

Sponsoring a Formula One (F1) racing team is a costly endeavor. Per RTR, a sports marketing agency focused on motorsport ...

Formula 1 driver Oscar Piastri signed with IMG Models. The 24-year-old F1 driver for the prestigious McLaren F1 Team has ...

OpenAI's logo is on an Indy car and Perplexity has a deal with Lewis Hamilton. How the racing industry is tapping into AI.

The Mercedes F1 team has announced a new celebratory livery for the British Grand Prix at Silverstone with a splash of sunset beam orange.

F1: The Movie is not a good sports movie, but it also doesn’t try very hard to be. Instead, it is a superhero flick dressed ...

Mercedes has unveiled new race overalls for its drivers Andrea Kimi Antonelli and George Russell for the British GP.

While Fishers in Indiana is going to become the headquarters of the new Cadillac Formula 1 team, the huge facility is still ...

The new F1 movie brings big names and real circuits to the screen but strips back the sport’s complexity. Is it built for ...