Red sprites are among a class of enigmatic weather phenomena that appear over thunderstorms, known as Transient Luminous ...

Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

A sudden burst of red light flickered above a thunderstorm, and for a brief moment, Earth’s upper atmosphere revealed one of its most elusive secrets.