The results of a five-year first-of-its-kind collaboration between Clear Channel Outdoor (NYSE: CCO) and Kantar prove out of home (OOH) advertising outperforms CTV and digital channels in key metrics ...

Kofluence is India’s leading Ad-Tech influencer marketing agency, powered by a full-stack AI platform that enables both ...

A customer is more likely to buy from you if you’re connected to the community and people can put a face with the name.

In South India, marketers are adeptly balancing brand building and performance marketing. Television is still king for ...

Adapting messaging to align with cultural values not only enhances customer satisfaction but also bolsters brand loyalty, ...

Fi Case, Bandstand described how awareness, consideration, and conversion still apply but not always in that order reflecting a fluid and looping customer journey where discovery, purchase, and ...