Why Funny TV Commercials Work. By Nigel Hollis. October 27, 2011. Share. Save. Advertising is about attracting, holding, and focusing attention, and nothing gets our attention like a funny TV spot.

Erich+Kallman co-founder Eric Kallman, who also worked on Old Spice at Wieden+Kennedy and with brands like Kayak at Barton F. Graf, says funny is just less risky.

Ads that make people laugh are not always in the best interest of brands, researchers found. To borrow from Goldilocks, humor may only work to advertisers' benefit when it is "just right." ...

Tragically, it worked in part because the characters were African-American. The unimpressive sex-on-the-mind male, ... In either case, the ad is not funny at all.

What Two Funny TV Ads Teach Us About Trust. ByJohn Baldoni, Contributor. ... Every organization wants employees to work together, but when trust is not mutual, ...

Super Bowl 2025 commercials, Myles Garrett to famous cameos: Sneak peek at funny ads Notable Clevelanders predict Super Bowl 59 Super Bowl 59 facts: Jaw-dropping ticket prices, wagers, music, more ...

This ad was also right on par with some of the other work that Gatorade was doing in other sports during this time, so props all around. No. 12 – Stanley Tools Kasey Kahne is no stranger to ...

Consumers also said that funny ads are significantly more memorable to them than those that leverage products (42 percent), celebrities (38 percent), or simply the brand itself (37 percent).

Those funny ads may make you laugh, but maybe not buy. ScienceDaily . Retrieved June 2, 2025 from www.sciencedaily.com / releases / 2016 / 12 / 161201121259.htm ...