The band OK Go argues that Post Foods is infringing on its trademark with its new OK GO! breakfast cereal.

It's not just the revolt against carbs: 'sitting down, pouring cereal and adding milk is simply just too inconvenient' for today's consumers', according to one analyst ...

The breakfast cereal manufacturer Post is suing the pop-rock rock group OK Go over their band name, after Post recently started making a line of on-the-go cereals under the brand name "OK Go ...

OK Go, the band, is being sued by the makers of OK GO!, a new on-the-go cereal line Nikolay Ivanov* Earlier this year, Post rolled out a new “anytime, anywhere” cereal line in test markets ...

It was supposed to be the “ice cream of the future,” but that was when Dippin’ Dots was founded, in 1988. Of course, they never said how far into the future we’d have to go before everyone ...

Post Consumer Brands has launched a new type of cereal called OK GO! — but the band with the same name says OK, no. Post is asking a federal judge to resolve the months-old dispute and remove ...

If, as they say, "you are what you eat," then your go-to breakfast cereal might reveal your personality. I, for example, enjoy Life cereal. Life cereal is square and bland, like me.

The cereal brand's latest product makes it easy to eat cereal on the go — even if you don't have milk on hand. IE 11 is not supported. For an optimal experience visit our site on another browser.

In the app, once you've stepped through the cereal portal AR via Acute Art, you're invited to play a game. The game shows the KAWS Companion standing in milk, just as it's shown on the back of the ...

Post introduced the OK GO! product in January. It includes one of four Post cereals in a cup with powdered milk, and consumers can add cold water to get a bowl of cereal on the go.