The new logo is meant to be a modernized version of GM's trademark blue square, while still giving a nod to GM's heritage. This is only the fifth logo change in 113 years, Wahl said.

If you looked closely at a Cadillac logo from before the year 2000, you might have noticed several small birds hiding in the company crest. Where did they go?

GM has a new logo, and it’s a fairly radical change. The blue square with “GM” underlined in all capital white letters in the middle was GM’s look since the 1960s.

The GM logo itself has never really been all that important to GM, at least not compared to the branding and badging of Chevrolet or Cadillac or Pontiac or whatever.

The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

GM's most aggressive logo change prior to this was in 1964 and from then on only some subtle changes were made. The switch is likely another attempt by GM to show Wall Street it is serious ...

The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

ACDelco Receives New GM Logo On Packaging, Will Launch New Marketing Campaign . By Sam McEachern. April 23, 2021 11:11 am . Facebook Twitter LinkedIn Pinterest Email Print. 16 . Sponsored.

GM's new logo was designed to be intentional and deliberate to signify the creative and innovative thinking across the global General Motors according to Sharon Gauci, GM's executive director of ...

GM unveiled a new logo to underline its $27 billion shift to electric vehicles. The company is launching a new marketing campaign to push its new electric vehicles, as it seeks to compete with ...

GM's neon signs atop its world headquarters in Detroit have been dark. ... He said the screens on the three GM logo signs that circle the top are gone so that new LED technology can be installed.

Along with the new logo, GM also plans to launch a new website at GM.com on Jan. 11, so if you’re very interested in this new schtick, keep an eye on that.