GM has a new logo, and it’s a fairly radical change. The blue square with “GM” underlined in all capital white letters in the middle was GM’s look since the 1960s. The logo went through a ...

GM unveils a new marketing campaign, a new logo and will have a new website as it moves forward to become an all-electric car maker.

CBS Detroit - General Motors announced Friday a major shift in its brand by a newly designed logo. According to Business Insider, the new logo will have the same GM letters but in lower case. The ...

GM unveiled its new logo on Friday. However, people on social media expressed their dissatisfaction with the new logo through humor or pure criticism.

Alan Peckolick, an innovative painter and graphic designer whose creations included the bold, underlined logo for General Motors and typefaces for Pfizer and Revlon, has died.

Ed Welburn, GM’s vice president of design, is leading a group that is studying name and logo changes, but no recommendation has been made, according to one of the people.

Auto parts maker LKQ on Friday persuaded a U.S. appeals court to reconsider a decision to uphold a General Motors design patent for a car fender, imperiling an earlier win for GM in a case that ...

GM’s new UK design team made a concept electric Corvette hypercar and is working on a new GMC.

George Mason University’s new logo creates a consistent identity for the university and its athletic programs.

The General Motors Design Instagram account is a place where GM's designers can post the ideas and shapes that never really made it off the drawing board. Vehicles that were penned to help ...

General Moters is trying to show that it too knows how to innovate, and that the products of a long-term, design-driven revitalization are at last ready for prime time.