In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

If we go back to first principles, prioritize business outcomes and leverage AI, I believe the CMO will be able to get her ...

With two detailed case studies that illustrate GTM best practices in action, including how Phi Partners unlocked £6m (approx.

Snowflake rebounds under new CEO with AI-driven strategy, 26% revenue growth, and improved margins. Read more on SNOW stock ...

DocuSign excels in IAM scaling, embedding deeper into client workflows, and prioritizing long-term revenue over short-term ...

Discover how law firms can turn raw data into strategy, track key financial metrics, and improve efficiency with data-driven ...

DELRAY BEACH, Fla., June 23, 2025 /PRNewswire/ -- MarketsandMarkets has published its latest executive whitepaper titled "The Future of AI-Powered Sales: A Strategic Guide for Modern GTM Leaders." ...

NEXBRIDGE and NEXPLACE today announced the closing of a $8 million Series A funding round led by Fulgur Ventures. The capital ...

AI doesn’t dilute a PR person’s value. It demands that we prove it, which is exactly what we should be doing anyway.