This article explores key findings, standout practices, and actionable tips to help retail leaders elevate their digital gift ...

For years, consumers have been warned about gift card scams, but now there’s a whole new gift card headache – the actual racks that hold those gift cards at a retail store.

Despite industry pushback, Maryland became the first state to require secure packaging for most gift cards sold at stores. “It will change packaging nationally,” one retail insider predicted.

In 2018, market research firm Packaged Facts found that around 71% of gift cards were purchased as physical cards in-store, often from a shelf display at a convenience store.

Why You Should Avoid Buying a Gift Card from the Display Rack at the Store In 2021, the Federal Trade Commission reported that gift cards were the top payment method for scammers, leading to a ...

Be selective about where you buy gift cards: While it's convenient to shop gift cards found on display racks, there is a risk of fraud. Instead, choose to buy cards that are kept behind the counter.