Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

As the hype surrounding AI intensifies, many CIOs face a familiar tension: how to deliver tangible business value now, while ...

Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

This guide, entitled Underwriting the Transition, provides insurers, reinsurers and brokers with a structured framework to ...

For decades, the EU has set the gold standard for environmental legislation, creating frameworks that have influenced global ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

He has more than 20 years’ experience in strategy, marketing and technology. His primary focus, as a consultant, executive and speaker over the last 12 years, has been to reinvent health care ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Business leaders face relentless pressure to increase the worth of their companies by hitting financial targets. This often causes them to rely on short-term fixes and simplistic “spreadsheet ...

As we approach 2030, proactive planning becomes increasingly crucial. Strategies must involve multiple functions within organisations, with careful consideration given to evolving market conditions.

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.