There is legal trouble for the man who runs the firm expected to build LSU's new arena and sponsor logos on their way to ...

Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell ...

How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

This week’s Club Sportico essay looks at the way in which commercial sponsorships and detail-oriented cyclists sometimes ...

Uniform sponsorship logos would result in additional profit for the business. Let’s not kid ourselves, that’s what college football is – business. Big business.

The unwanted headlines are something Wimbledon will look to correct – but if nothing can be 100 per cent perfect, why make a ...

From July 4, 1974, through the end of 1976, “Bicentennial Minutes” took 60 seconds in prime time between some of TV’s most ...

The watches in question were all by IWC: there was one with neon blue detailing made in collaboration with Mercedes, one in a ...

British Steel’s logo will be emblazoned on the club's training shirts and coaching facilities for the new season ...

Transport for London has announced that it is offering businesses the chance to sponsor the entire Waterloo & City line — but ...

While NASCAR's demographics evolve and sports betting accelerates, online sportsbooks are taking the wheel, partnering with ...

Icarus Football is celebrating the fifth Icarus Cup with a bevy of incredibly unique jersey designs. We pick our 12 favorites ...