There is legal trouble for the man who runs the firm expected to build LSU's new arena and sponsor logos on their way to ...

How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

Musicians have a long history of appearing as front-of-shirt sponsors and when they do, those kits always stand out from the ...

This week’s Club Sportico essay looks at the way in which commercial sponsorships and detail-oriented cyclists sometimes ...

Uniform sponsorship logos would result in additional profit for the business. Let’s not kid ourselves, that’s what college football is – business. Big business.

From July 4, 1974, through the end of 1976, “Bicentennial Minutes” took 60 seconds in prime time between some of TV’s most ...

James Piot has been all over the world with LIV Golf, but this week he's on the PGA Tour. His logos tell that story, too.

Top Wimbledon sponsor Rolex reportedly makes many of its tennis clientele pay for the lucrative watches themselves. Most of ...

A Suffolk software company has been announced as Ipswich Town's new shirt sponsor, in what the club says is the biggest sponsorship deal in its history. Stowmarket-based Halo will be replacing the ...

British Steel’s logo will be emblazoned on the club's training shirts and coaching facilities for the new season ...

Transport for London has announced that it is offering businesses the chance to sponsor the entire Waterloo & City line — but ...

While NASCAR's demographics evolve and sports betting accelerates, online sportsbooks are taking the wheel, partnering with ...