AudienceProject has launched a new integration for improved YouTube measurement in Germany, France, Italy and the Nordics.

Google’s Ads Data Hub is expected to be a future-proof solution for Google-specific advertising (Search, Display, YouTube, Shopping) measurement, campaign insights, and audience activation.

Analysis via Google’s Ads Data Hub revealed that exposure to both formats boosted conversion rates by 200%. In another campaign, a food delivery platform used Dynamic Search Ads with Smart ...

Google's Ads Data Hub was used for a study across multiple show launches. The study found that two-format exposure increased conversion rates by 200 percent. Tools like Dynamic Search Ads with ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

Alphabet reaffirmed its AI build-out plans and backed its $75 billion capex guidance for the year, offering hopes for ...

The rollback of a tariff exemption for low-cost shipments is expected to take its toll on Google’s ad revenue.

The insurer learned that Google Analytics shared member data with its advertising service from April 2021 through January ...

Search Engine Land » PPC » How to automate your Google Ads workflow with the ChatGPT API Chat with SearchBot Please note that your conversations will be recorded. I am trained with Search Engine ...

Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended, the report ...

Nowadays, it’s so hard to know where your data goes after you click Submit form or Create account. That statement is especially true for the people of California. Blue Shield of California just ...