AudienceProject has launched a new integration for improved YouTube measurement in Germany, France, Italy and the Nordics.

Google’s Ads Data Hub is expected to be a future-proof solution for Google-specific advertising (Search, Display, YouTube, Shopping) measurement, campaign insights, and audience activation.

Analysis via Google’s Ads Data Hub revealed that exposure to both formats boosted conversion rates by 200%. In another campaign, a food delivery platform used Dynamic Search Ads with Smart ...

Google's Ads Data Hub was used for a study across multiple show launches. The study found that two-format exposure increased conversion rates by 200 percent. Tools like Dynamic Search Ads with ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

Alphabet reaffirmed its AI build-out plans and backed its $75 billion capex guidance for the year, offering hopes for ...

The insurer learned that Google Analytics shared member data with its advertising service from April 2021 through January ...

Search Engine Land » PPC » Google Ads Display Keywords: Everything you need to know Chat with SearchBot Please note that your conversations will be recorded. Did you know that display keywords ...