Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.

Explore how the marketing funnel has evolved and master new strategies for engaging customers across multiple platforms.

The US courts have ruled that Google is a monopoly, leaving it facing the prospect of a break-up. WIll that be a good thing?

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

For many startups, frugality is a necessity. It can also be a choice and a keen motivator. Take Zoho for example, which hit ...

Google India is launching four 24-month apprenticeship programmes in Data Analytics, Digital Business Marketing, Project ...

Broadcast channels are the latest tool in the kit for fashion and beauty brands seeking to build their communities, but there ...