Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated campaigns.

Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and audience signals.

Identifying and acting on ESG opportunities requires high-quality, complete and reliable data. Our suite of comprehensive sustainability datasets is available for scalable enterprise-wide use via ...