Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.

Investigation to asses if Google transferred its power in field to other advertising services with PMAX campaign, says Competition Authority Mücahithan Avcıoğlu | 20.06.2025 - Update : 20.06.2025 ...

PMax campaigns allocate minimal spend to video/display (often <5%), meaning Demand Gen fills a mid-funnel gap, especially across YouTube Shorts, Discover, and Gmail. Brands saw meaningful growth when ...

PMax needs a critical mass of regular conversions to effectively optimize. By parsing campaigns into wafer-thin targets, advertisers can accidentally prevent all of their campaigns from taking off.

When we refer to low budgets, we typically mean anything below $5,000 per month in ad spend. Some brands may even operate with budgets as low as $1,000 a month or less. With a budget of $1,000 or ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

This trend tends to be confirmed by Forbes, where 37 per cent declare very likely to use ChatGPT instead of Google, and 67 per cent combining very likely and somewhat likely. For more than 25 years, ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on ...

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes, co ...