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When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it too, even if they can’t quite put their finger on why. It’s like starting a ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program ...

July didn’t pull any punches. Volatile rates. Tightening capacity. Diesel spikes that tested everyone’s cash flow. For small ...

Figma files for its initial public offering, Amazon ushers in the rise of the machines, and Apple noodles on its AI strategy.

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You can find advice about anything pretty much anywhere on the internet, especially if you need to learn about investing. The ...

Top executives ignored warnings that the company was not sufficiently prepared for the launch of its weight-loss drug Wegovy, ...