The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

If you, like me, are close to someone who is employed by the federal government, the past six-ish months have been a roller ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

As AI makes it easier to generate, replicate, and scale design, the rarest resource left is evidence of intent. Brands will increasingly compete not just on form or function, but on visible human ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Months after the Niskayuna school district voted to change its school nickname, the town has approved a new logo.

A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful leadership and meaningful work.

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 ...

The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year ...

It is often through art that Barrett’s family reckons with and embraces the part of its identity tied to race. Kennedy’s ...

West Liberty University’s Graphic Design students are again seeking nonprofits to partner with them for pro bono work to meet marketing and design needs. “Our seniors would love to work with your ...