The last sighting of the website on the archive is dated 2007. In the years that followed, the clothing-based brand seemingly faded out and transitioned into the Harajuku Lovers fragrance line.

Stefani expanded into fashion In 2003 with her clothing line L.A.M.B., which later came to include the 2005 Harajuku Lovers line.

Over 15 years since the release of her debut solo album, Gwen Stefani has defended her decision to employ “Harajuku girls” as part of her creative process. There was a time when it was ...