Uniqlo announced new shirt collections, with Demon Slayer shirts debuting first and being followed by a Sanrio Characters ...

When you think about Hello Kitty, let’s face it – South Park does not come to mind. Sanrio’s iconic cat has been around for decades and is known for spreading the word of all things kawaii ...

As Hello Kitty nears its 50th anniversary, you can expect more celebrations to go live. If you want to buy into the brand’s latest collaborations, it has plenty.

Kitty’s popularity is emblematic of the global craze for cute things. In Japan the phenomenon, known as kawaii, dates back to at least the 17th century, when artists started producing miniatures ...

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.