The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

With tools like Adobe Illustrator, Affinity Designer, and Coral Draw, you can create vectors for perfectly customized logos.

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Material efficiency is one of basic challenges for any lab. To improve your lab, simply use less material. This is also ...

If you’re using ChatGPT but getting mediocre results, don’t blame the chatbot. Instead, try sharpening up your prompts. Generative AI chatbots such as OpenAI’s ChatGPT, ...

AI’s rise is cheapening the creation process—brands need to differentiate themselves. As AI-generated content becomes ...

In recent years, a brand's core is no longer just about logo or ad campaigns. Instead, it's critically defined by all its ...