In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

With any business initiative that will potentially impact people, processes or systems, go-to-market planning is key in accounting for the numerous moving parts — the needs of stakeholders ...

From planning internal improvements to minimize costs to developing concrete marketing plans, it’s never too late to make ...

Your company's marketing plan serves as a blueprint for all marketing activities, from word-of-mouth to full-scale print advertising efforts. No matter how large or small your marketing budget is ...

Market research is critical to business success. A good business plan analyzes and evaluates customer demographics, purchasing habits, buying cycles, and willingness to adopt new products and ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

The moves, announced at this week’s SAP Global Partner Summit, include a new go-to-market and revenue-share plan for partners, a new dashboard for tracking partner interactions with SAP and ...

Learn how the stock market works, why companies issue stock, what happens when you buy a stock, and what happens when you sell a stock.