Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

A globally accessible website and a strong content strategy can significantly boost your credibility and customer trust.

Building a business in an industry that ... You have to pick your target market and go deep in it. That doesn’t mean it’s forever. You can always expand once you’ve built a base.

Founder & Global CEO, Grapes Worldwide, writes how topical marketing can be used as an effective tool to create buzz and ...

Sharing your unique, informed perspective can influence and spark conversations within your industry. Here's how to do it.

In today's fast-moving market, the most successful companies are rethinking growth — not as a solo act, but as a strategic ...

Discounts have always been a go-to strategy ... loyalty strategy in hyper-focused ways: to reward your best customers, drive product trials, move surplus inventory, and so on. Breaking free of being ...

Clear communication of a corporate Bitcoin strategy—before and after execution—is key ... thought leadership, and go-to-market planning. Since 2021, he has held cross-functional roles in growth, ...

Building on a practice that became commonplace at many markets during the pandemic, some vendors allow customers to pre-order ...

Google agentic AI innovation and AI agent technology includes new Agent2Agent protocol, Google Cloud Marketplace, partner ...

Founded in 2019, PayMongo enables businesses to accept various payment methods, from credit and debit cards to e-wallets like ...