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Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty programs at the center. They use strategies that reflect both transactional and ...
Understand how to forecast the ROI of SEO before launching a campaign. Learn how to use analytics and goal-based metrics to ...
Advertisers gain access to key metrics, including CAC, New Customer ROAS, and predicted LTV for more strategic campaign ...
By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...
For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...
The benefits of subscriptions as a business model for marketers include a recurring revenue stream, access over ownership, continuous value delivery, and a customer-centric focus. The migration to ...
Discover the most profitable senior care startup opportunities for 2025. From tech solutions to specialized services, these 7 ...
Cleveland is the fourth metropolitan area in Ohio to which Veho has expanded service, following Cincinnati and Dayton in 2022 and Columbus in 2024. The company expects over 10,000 parcels to be ...
Education isn’t a content trend—it’s a business advantage. It builds trust, drives long-term loyalty and increasingly ...
Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...
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MarTech on MSN6 marketing team silos you need to break down, and how to do itTired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...
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