Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

In a study published in Science Advances on Friday, April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

The human eye can see millions of colors — but no eyes have ever before beheld "olo." Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of ...

This breakthrough bypasses natural RGB limitations, revealing a unique color experience that cannot be replicated on screens or described accurately, expanding understanding of human color perception.

Researchers from Johns Hopkins University have identified three subtypes of senescent skin cells with distinct shapes, ...

In brief: A team of researchers in the US claim to have unlocked a color that no human has ever seen before, and they did it using lasers. Not everyone, however, is convinced of the achievement or ...