Like most people in the UK, I have a visceral reaction when I hear the sprightly tones of Jess Glynne crooning, “Darling, hold my hand”. After all, it can only mean one thing: a Jet2holidays advert.

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The lady behind the online hype, who is pictured in the image above, is 43-year-old Zoë Lister, a voiceover artist who's recorded jingles for countless huge-name brands, specifically travel firms.