Within the worlds of branding, typography and visual identity, the terminology surrounding logos can be a bit overwhelming. You've likely heard terms like logo, icon, symbol, wordmark and emblem ...

The previous Paralympic logo incorporated the Tae-Geuk, which is a traditional Korean decorative motif. According to oriental philosophy, Tae-Geuk refers to the ultimate reality from which all things ...

Hidden symbol in Jetstar logo no one knew about. The budget airline has been around since 2003 but there some Aussies who are only just discovering the hidden symbol on the company’s logo.

It owns federal trademarks for two infinity-symbol logos: one for a "rainbow" logo with several colors and another for a logo with its name underneath in no particular color.