Of course, IBM is far from the originator of the corporate trend in design thinking. The movement's watershed moment, as a business methodology, came in the late 1980s, when David Kelley of Ideo ...

IBM pavilion at the New York World's Fair, 1964, designed by Kevin Roche John Dinkeloo and Associates, IBM logo and graphic identity designed by Paul Rand (Courtesy of IBM Corporate Archives) ...

IBM begins a corporate design program and hires Eliot Noyes, a distinguished architect and industrial designer, to guide the effort. Noyes, in turn, taps Paul Rand, Charles Eames and Eero Saarinen ...

IBM, one of the big tech companies that spoke out against North Carolina's controversial HB2, is stepping up its support for diversity with a new rainbow logo. Lindsay-Rae McIntyre, Chief ...

The logo for IBM is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., June 27, 2018. REUTERS/Brendan McDermid Purchase Licensing Rights, opens new tab ...