Wondering how to start a small business ? Careful planning, research and attention to details can help you launch with confidence. Follow these steps to start.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

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Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

The insight into customers' real needs, through a holistic perspective, is a challenge for all the companies functioning within the frame of the information technologies. By using contemporary digital ...

10 most useless inventions in history, funny, bizarre creations that solved no problems but gained attention through ...

The No Kings movement could learn from the women on both sides of the strife in Northern Ireland who formed formed a new ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

While you can’t control President Trump’s second term, you can control how you respond to it by learning to work with ...