Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

This study examines how digital marketing metrics can help predict tourism recovery, especially after COVID-19. By analyzing data from various marketing channels, such as click-through rates (CTR), ...

When the setup is right, the call to action feels like something they want to do, not something they are being pushed into.

Learn to build an AI-powered content system that automates research, workflow, and strategy, transforming how you create and ...

HELSINKI, June 18, 2025 /PRNewswire/ -- Supermetrics, the leading Marketing Intelligence Platform, announced today the acquisition of Relay42, a leading, real-time Customer Data Platform (CDP ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. Thousands of social followers. Millions of ad ...