Look at this example of an assets section of a balance sheet. Goodwill is a separate line item from intangible assets. Intangible assets are those that are nonphysical but identifiable.

Tangible assets are physical items a company or individual owns that have monetary value and can be touched or felt. This distinguishes them from intangible assets, such as patents and copyrights, ...

The International Accounting Standards Board is undertaking a review into how intangible assets, like brands, are treated.

A good example of how amortization ... contra-asset account on the balance sheet. You can often find this information below the line for the unamortized intangible asset. What is an Amortization ...

Some assets are recorded on companies' balance sheets using the concept ... Brand equity and reputation are also examples of non-physical or intangible assets that can be quite valuable.