SWOT analysis examines strengths, weaknesses, opportunities and threats. It is often used to develop a competitive strategy. It begins with the defining of short-term and long-term objectives.

A situational analysis often is called the foundation of a marketing plan. A situational analysis includes a thorough examination of internal and external factors affecting a business. It creates ...

In unpredictable times, successful companies are proactive, not reactive. They base decisions on data, communicate clearly ...

SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) is a well-known strategic planning tool used by businesses ...

My last article pointed out that boards are involved in the five stages of setting, reviewing and adopting strategies. Today I begin with the second stage: scanning the company’s internal and ...

Leaders can implement strategies to help customers and employees manage change more effectively. In this article, I will break down three key tactics for overcoming internal and external ...

How to address poor internal and external data quality for your business Your email has been sent Between responding to supply chain disruptions, pivoting in the economic slowdown, reacting to ...

Brian Beers is a digital editor, writer, Emmy-nominated producer, and content expert with 15+ years of experience writing about corporate finance & accounting, fundamental analysis, and investing ...