Golf fans on social media erupted after Tiger Woods arrived at his 2019 Masters press conference with a new logo on his shirt.

The logo on his shirt is a Nike shoebox. On a Nike shirt. His Nike shirt is an ad for his Nike shoes. The logo has a logo on it, and that logo is a box that—presumably—holds more logos within.

Upon closer inspection, McIlroy’s shirt actually did bear the Swoosh. The logo on his shirt was a Nike shoe box, colored orange to match the trim by the buttons on his collar.