Jaguar has unveiled a concept car as part of its newly rebranded identity.; Its rebrand stirred controversy for not including any cars — and some argued it was "woke." Jaguar said it would ...

The luxury-car maker is betting on radical design, slashed sales targets and a new customer base — but will this creative gamble pay off?

Jaguar's Type 00 has been showcased to the British public for the first time this week. We got up close and personal with it ...

While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With bold, bright colours and a curvy new wordmark, the rebrand was accused of being ...

Jaguar's rebranding campaign has sparked debate over its new image — and carless promo video. It wants to target a younger, wealthier audience as it transitions to an all-electric future.

Jaguar fans compare new logo rebrand to Bud Light controversy: 'Where are the vehicles in this woke commercial?' By JOE HUTCHISON FOR DAILYMAIL.COM Published: 12:52 EDT, 19 November 2024 | Updated ...

CINCINNATI (WKRC) - Jaguar announced it was going through a large rebranding in late November, and the first fruit of its labor has already been met with widespread controversy.

Jaguar's brand relaunch has been met with controversy. (Photo by Bill Pugliano/Getty Images) ... Jaguar’s rebrand coincides with the company’s committed pivot to electric vehicles.

The rebranding of Jaguar sparked controversy among netizens, with many expressing disappointment or outrage at the updated logo and branding strategy, said a spokesperson at CARMA.

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.